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But the sporting goods retailer, now the last national player left standing and so a category killer in its industry, wants more women to shop there, realizing it's always placed a bigger emphasis on men. To do this, it is making sure it has the products women are looking for. We get a lot of complaints, understandably, from either girls or parents of girls who don't feel like when they go into the store there's enough product at all levels The effort comes as Dick's Sporting Goods is beginning to pull itself out of a sales slump. Sales at stores open for at least 12 months were up 3.
Dick's Sporting Goods, Inc. The company was established by Richard "Dick" Stack in , and has approximately stores and 30, employees, as of Dick's is the nation's largest sporting goods retailer, and is listed on the Fortune
Those 10 stores generated positive same-store sales, Stack said in March. Gun sellers, including Walmart Inc. WMT,