Adult Progressive Flo Costume
A Nomadic Insurance Pitchman, Luring New Consumers
Progressive is joining the ranks of insurers that run multiple campaigns with an assortment of characters, endorsers and spokesbeasts. Progressive, which has been running ads since featuring a sassy sales clerk named Flo, plans to introduce on Sunday a separate campaign with another character. The new character is a mysterious man who is nameless for now. He is being referred to by executives of Progressive and its creative agency, Arnold Worldwide, as the Messenger. The goal of running more than one campaign at a time is to sufficiently entertain consumers to prevent them from changing channels, turning the page or clicking a mouse.
Meet the Woman Behind Flo, the Progressive Insurance Lady
You might not know standup comedian and actress Stephanie Courtney by name alone, but you definitely know her by her TV persona, Flo, from the Progressive Insurance ads. Courtney has been playing Flo for eight years and has gained a certain notoriety for doing so. It was a role Courtney was allowed to make her own, and she did — using her mother as inspiration.
I used to absolutely despise every single time a Progressive commercial came on TV. Something about Flo and her obnoxious voice just really rubbed me the wrong way, man. Over time though the marketing execs at Progressive have slowly worn down my resistance.
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